As we move towards Christmas and the “Grand Final” of retail, what structural changes are taking place in the minds, hearts and behaviours of Australian consumers? Will the recent Black Friday / Cyber Monday weekend be bigger than the upcoming Boxing Day sales?
29% of consumers state they will spend less during the Boxing Day sales than Black Friday, and 51% state they will spend less during Boxing Day sales than last year.
What factors are influencing these consumer sentiments, and how can you use these insights to boost your sales over this critical period?
We also explore examples of best practice Festive Retail from around the world. Join us as we visit some of our more innovative omnichannel retailers bringing that Christmas spirit to their communities.
Download our whitepaper to find out more.